About me

 

Hello! I'm Zab, a passionate User Experience Designer with 6+ years of experience in crafting exceptional digital experiences. I believe that well-designed experiences have the power to transform how people interact with technology and drive business success.

As an Experience Designer, I bring strategic thinking, creative problem-solving, and a user-centric approach to every project. Collaborating closely with cross-functional teams and clients, I ensure that every touchpoint along the user journey is seamless, intuitive, and emotionally engaging for the user. I thrive at the intersection of design, business, and technology, aiming to deliver solutions for complex problems.

With a strong background in visual design, research, strategy, interaction design, and business, I have worked on diverse projects, from mobile apps to enterprise software. I was named a Top Talent in the 2019 Adobe Design Achievement Awards, in my free time I stay updated with industry trends and emerging technologies to push the boundaries of what's possible.

I enjoy challenging the status quo and exploring uncharted territories. I’ve always had a natural inclination to deconstruct and understand things, constantly seeking ways to improve them. Patterns and systems fascinate me, and I believe that improving user interface alone does not constitute a complete experience.

Above all, my passion lies in making a positive impact on people's lives. By creating delightful, meaningful, and inclusive experiences, I aim to shape a digital landscape that empowers and connects individuals worldwide.

 

Experience


Comcast
Sr Experience Designer
Oct 2023 — Current

USAA
Experience Designer 1
Apr 2021 — Oct 2023

projekt202
Visual Experience Designer (UIUX)
Jun 2017 — Mar 2021

North Texas Football
Graphic Designer / Marketing Assistant
Feb 2016 — May 2017

UNT Campus Recreation
Graphic Designer & Marketing
Aug 2015 — Mar 2016

Freelance Designer
2010 — 2021

 

Education


University of North Texas - Denton
Bachelors of Fine Arts, Major in Communication Design with a Focus on Interaction Design, Marketing Minor.
Spring 2013 — Spring 2017

University of Texas at Brownsville
Associate of Arts, General Studies & Art.
Spring 2010 — Fall 2012

 

Awards


2019 Adobe Design Achievement Awards Top Talent
Big Design Conference Branding

2019 Adobe Design Achievement Awards Top Talent
University projekt202 project

2018 projekt202 Outstanding Debut
Employee Award

 

Continuing
Education


I strongly believe in continuous education and strive to work on perfecting my craft, whether it is via Lynda, Skillshare, Udemy, or other online tutorials.

Lately I’ve been fascinated by the intersection of business, technology and design. I consider myself a super-learner in many aspects of my professional and personal life. At the end of the day, the only way to grow is to enhance knowledge, skills and perfect the way we do things.

 

Certificates
& Courses


  • Digital Transformation and Marketing: Strategy and Tactics (cert)

  • User Experience Design Fundamentals (cert)

  • DESIGN RULES: Principles + Practices for Great UI Design (cert)

  • UX & Web Design Master Course:
    Strategy, Design, Development

  • Cooper Course: Design Thinking (cert)

  • Information Architecture (IA) Fundamentals

  • Designing Brand Experiences

  • Analysis for Product Owners: Determine the right things to deliver

  • Digital Strategy Formulation (cert)

 
 

Mentorship at projekt202


Matt Scamardo
VP of Operations

Jeremy Johnson
VP of Customer Experience

David Lancashire
Co-founder & Chief Executive Officer

Hayley Parham
Marketing Manager

Bree Smith
Senior Experience Designer

 

Volunteer + Events


Design Mentor 2019-2022
Empowering latino students and designers transitioning to the field of Experience Design

TCU Student Panel 2019 - UX design
Discussion with students about a career as ux designer

Big Design Conference 2017 & 2018
Design and Branding production of collateral work

DSVC National Student Shadow & Conference 2018
Underclassman & Senior Portfolio Review

UNT Hockey Team 2016
Design work for promoting seasonal games

UNT Triathlon Team 2016
Design work for promoting races and gear design

UNT Weightlifting Team 2016
Apparel design

Eagle Camp UNT Shirt Design 2016
Apparel design

 
 

For other questions and general info about me, feel free to check the FAQ page.