DESIGN BUSINESS STRATEGY

DESIGN BUSINESS STRATEGY

Zabdiel Gonzalez

Turning bold ideas

into clear strategies

that move businesses, teams, and people forward.

 
 

Articles

Speed, Strategy, and AI: The Future of Design and the Art of Staying Human

The complete version of my three-part series on how design is changing. Exploring speed, strategy, AI, and the importance of staying human.

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When AI Can Build Anything, What Should We Build?

Enterprise software has always been about scale. Thousands of employees, millions of customers, legacy systems duct taped together...

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The Cost of Looking Away.

Why AI governance and principles can’t be an afterthought.

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Every tool, every system, every detail:

built so people feel supported, respected,
and free to
focus on what matters.

AI masters the deep work. Your edge? Making connections others miss. 30 min, 2x weekly. That’s all it takes to become irreplaceable. #InterdisciplinaryThinking #FutureOfWork #CrossFunctionalSkills #AIReadiness
Start with Problems, Not Pixels. Most projects go off track not because of bad visuals, but because they’re solving the wrong thing. When you get really good at spotting the problems that actually impact the business, you stop being replacea
To me the biggest super power of a designer is not knowing. It’s not about being the expert. It’s about creating space for clarity, curiosity, and progress.
Unlock Your Irreplaceable Value in the AI Era Create your personal “value inventory” by examining recent projects and identifying where your unique human contribution made the difference, whether through relationship building, nuanced de
No one’s expecting you to become an AI wizard overnight. That’s not the point. It’s about getting comfortable with the uncomfortable and discovering new creative pathways that neither you nor the AI would find alone.
The fastest path to product-market fit isn’t AI or humans, it’s knowing how to balance both.
The traditional MVP is outdated, sluggish, inefficient, and too slow for today’s AI-driven world. Teams are going to market faster than ever.
Are you using AI to enhance your MVP process? or trying to skip it entirely? Which approach has built better products for you?
As I keep digging into the way AI is having impact in the way we deliver experiences, I can’t help to think that an MVP used to be enough... not anymore. AI is forcing companies to raise the bar. A clunky, “good enough” MVP no lon
With AI, you can build and iterate at lightning speed right… so why bother with the MVP phase at all? AI makes building products faster. But skipping the MVP is a mistake.
Is the MVP still relevant, or is it time to rethink it entirely? The old concept of a Minimum Viable Product (MVP) no longer holds up… But why? Because AI has changed the game.
AI isn’t just a tool, it’s a strategic partner, enhancing human decision-making while fostering inclusion, agility, and innovation. As leaders, embracing this shift isn’t optional, it’s essential to stay competitive.